CREATIONS and SHOPWORKS Join in Strategic Alliance
July 13, 2018
DALLAS, Texas, July 1, 2018 — After a ten-year hiatus, Creations Global Retail and Shopworks, Inc. have reunited to form a strategic alliance. Together these two leading forces in the shopping center industry will draw on their combined sixty-five years experience, expertise, and resources to provide design and fabrication services for shopping center developers, airports, amusement parks, and their merchants.
Creations and Shopworks’ first collaboration began in 1992 and lasted until the end of 2007. Together, they created a comprehensive line of retail merchandising units, kiosks, and customer service stations that have produced hundreds of millions of dollars in retail sales.
During the hiatus, Creations expanded its presence penetrating international markets in Asia, the Caribbean, and the Middle East, bringing forward such innovations as the Luxury Merchandising Units (LMU) for The Shops At Columbus Circle. LMU’s provide high performing retail venues offering unique luxury merchandising platforms for the common area. Likewise, Shopworks has provided innovative design and merchandising leadership on projects such as the Tangible kiosk, and Shelby’s Sugar Shops for the Washington Prime Group.
Jac Crawford, CEO of Creations Global Retail said, “after attending one of Ms. Loeff’s ICSC RECon seminars, it became apparent to me that our clients would benefit if we could combine Shopworks’ retail consulting and visual design experience with our recent LMU, pop-up shop, and Street Food innovations.”
Sharon Loeff, president of Shopworks, Inc. remarked, “I was truly impressed when I saw how much Creations’ design sophistication and product lines have grown. Together, I am confident that we will be able to provide effective merchandising solutions that are unique in aesthetics and functionality. Going forward, we see amazing opportunities to use our collective knowledge to create highly original RMU’s, pop-up shops, street-food, and mobile food vending platforms. Creations has an impressive international logistics infrastructure that allows us to place equipment anywhere in the world efficiently and effectively.”